Suzy Batiz is a serial creator and expert in entrepreneurial intuition who has built an empire by tackling taboo topics and shaping culture by challenging societal norms. She doesn’t recognize conventional boundaries and operates on an expansive plane of “anything is possible.”
After rising from some of life’s lowest lows: depression, two bankruptcies Suzy realized that worst of all, she was spiritually bankrupt and embarked on a sabbatical. Once Suzy had sworn off business, she unexpectedly had an idea that she described as “alive”. She developed the idea into an exponentially growing, debt-free enterprise worth $600 million without borrowing a cent or enlisting a single investor. Now best known as the inventor, founder and CEO of Poo-Pourri, the cult-favorite, all natural before-you-go toilet spray and genius behind supernatural, a new line of game-changing household cleaning products, Suzy recognizes the higher truth that her life’s less-than-ideal events have powerfully shaped who she is today as well as her mission to spark that same knowing in others. Suzy is the living embodiment of embracing the fullness of life’s varied experiences and turning them into magic.